Hippo Blog

This might come as a shock, but hippos don’t camp. No, really. We tried pushing each other through the camper door and it just wasn’t working for us. We were totally pumped for our big adventure! Fishing gear packed. (Rather large) hiking boots o...

For this round of Hubspot Impact Awards, we brought home the hardware! This award was earned for all the work we’ve done fueling up inbound marketing with great design for our client, Good Life RV. We’re proud that our inbound marketing work is a...

Inbound marketing results that get your motor runnin’ Webster City RV had always been on top of their marketing game. They were one of the first in their industry to tap into the power of social media, let alone develop an online marketing strateg...

Everyone’s specific business pain point is different: some people want more sales, some people want more Facebook fans and some want better branding. But there’s one question we get from everyone: “What’s the secret on how to get ...

Everywhere you look, there are tweets chirping, vines growing, links inning, instas gramming and faces booking. How in the world can you keep up? More importantly, how do you know which social media is worth your time, and not only that, but your pre...

Everyone’s had the classic overbearing experience with a salesman. Maybe you were just looking at a product, and not ready to buy anything, but that dude (you know, with the cheesy tie and slicked-back hair) just won’t leave you alone to think fo...

Every marketer knows you need to be relevant in social media to compete. Each platform can help to get your product or service out in front of the massive audience of potential online customers. But that’s the problem. The audience is soooo massive...

Watergate. Now, that one I can deal with. After all, it was that conspiracy that started it all. But ever since that attempted cover-up, the use of the ‘gate’ suffix just hasn’t seemed to let up. It was tolerable for a while. ‘Irangate’ fel...

There are two types of people in the world. The type who let their emails stack up in their inbox, with thousands of unread messages, and the type who clicks on spam emails for the sole purpose of getting rid of that pesky notification icon on their ...

Even if you don’t have “copywriter” or “content” in your job title, everyone is a copywriter at some point in their career. If you’ve ever found yourself writing copy for any of your company’s marketing materials, or external communicat...

Stare intently at screen…Type sentence…Delete sentence. Stare intently at screen some more. Twiddle fingers…Listen to music…Type a “better” sentence…Delete it. Get up from chair… Stretch…Change mu...

Hubspot vs. WordPress—it’s a battle for the ages. It’s like the Hatfields vs. the McCoys. Or the Sharks vs. Jets. Or The Iron Sheik vs. Hulk Hogan. It’s a pretty contentious debate, and most people are firmly in one camp or anothe...