It’s time for a quiz! A good branding test of whether or not your content has a strong voice is to read the copy without the logo attached to it and see if you can still identify which brand said it. Brands with a lot of personality have strong content that can stand alone. The content they promote is distinctly theirs and stands out from their competitors.
Here are some product descriptions we think are oozing with personality. Try and guess which brand is responsible for this wordy goodness!
(Click the button to reveal the brand logo)
Can you imagine a powerful, fearsome grizzly bear who can repair military helicopters and also speak confidently about important world affairs? If not, you may not be ready for this deodorant.
So original it brings original meaning to the word original. Packed with roasted peanuts, nougat, caramel and milk chocolate. ______ handles your hunger, so you handle the things in life that aren't related to hunger at all.
The original. The best. And still your favorite. Our must-have balms have been playing in purses and pockets since 1991. A final hint of Peppermint Oil provides that one-of-a-kind refreshing tingle. The result? Smooth, supple lips everyone will be buzzing about.
If you haven't tried it yet, just imagine what it feels like to stand face-to-face with a fire-breathing dragon who just ate a whisky barrel full of spicy cinnamon.
A little bit of innovation – three more inches of shirt body length – solved an age old problem: the infamous, much feared Plumber's Butt. Suddenly, the guys who bend over when they work had new respectability. They were better able to stay in the good graces of clients and stop frightening unsuspecting passersby.
This blade is muy successful. Muy sexy. Weighty, substantial handle delivers the ultimate compliment to the man who understands. And the shave is so buttery, it feels like you're carving turns through a virgin Wyoming snowfall.
This hand wash works like one of those sci-fi teleporters. One sniff of its wonderfully woody, ocean-inspired fragrance and you’re instantly transported to a beautiful, balmy beach watching the golden sun dip below the distant horizon. Which is way better than ending up on an arid planet bristling with hostile aliens.
Chances are you got at least a couple correct by identifying the unique copy that these popular brands use. If you didn’t before, hopefully, you’d agree with us now, when we say how important it is to stand out, and have a voice packed with personality?
We challenge you to quit playing it safe with your content. Be bold, be brave. Stop producing the same, expected content that your competitors produce. If you can’t identify your copy from your competitors, it’s time for a change. Trust us, we large flying mammals really love this branding stuff.
LET’S CHAT ABOUT YOUR *BRAND*. NO ACTUAL KICKS TO THE GROIN, WE PROMISE.
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