Branding

SUCKERPUNCH SAMENESS

Around here, normal is considered a disease. Average is the enemy. In fact, the only thing we conform to is non-conformity. Why? Because bland brands blend in. With millions of brands vying for attention, you must stand out from the pack.

OUR BRANDING PROCESS

At Flying Hippo Brand + Digital, we understand that your brand's success goes beyond the products or services you offer. It's about forging emotional connections and fostering brand loyalty beyond reason. That's why our comprehensive discovery process starts with our Spotted Zebra Branding Workshop.

Based in Des Moines, Iowa, this workshop allows us to delve deep into your brand's essence, develop target personas, analyze your competitive landscape, and align your team's vision for maximum ROI. We create brands that resonate with consumers and drive tangible results by engaging with external stakeholders and leveraging our expertise. 

Let this expert brand agency guide you through our proven process for elevating your brand and connecting with your audience on a deeper level.

We’ll get to the heart of the issues as we articulate your:

• Brand Story: Every great brand has a story. What’s yours?
  From uncovering your unique history to articulating your values and aspirations, we specialize in crafting compelling narratives that resonate with your audience like no other Des Moines brand agency can. Let us help you unlock the power of your brand story and stand out in today's competitive landscape.
  
• Brand Essence and Purpose: What underlying passion drives your brand?
  Your brand's essence and purpose are the driving forces behind everything you do. We're dedicated to uncovering and amplifying the passion that fuels your brand's mission. From defining your core values to aligning your purpose with your audience's needs, we're here to help you create a brand that leaves a lasting impact. Let's work together to unleash your brand's essence and bring your vision to life.
  
• Brand Promise: Is your brand truly a promise, or is it a wish?
  A brand promise is more than just words – it's a commitment to deliver on your brand's core values and principles. At Flying Hippo Brand + Digital, we believe in turning promises into realities. Through strategic branding and unwavering dedication, we help ensure that your brand's promise is not just a wish but a guarantee that builds trust and fosters lasting relationships with your audience. Let us empower your brand to fulfill its promise and exceed expectations every step of the way.
  
• Brand Personality: Great brands have personality. Does yours?
  Personality sets great brands apart, and we're experts in bringing brands to life. We'll help you define and express your unique brand personality, whether bold, adventurous, or warm and inviting. Let us infuse your brand with character and charisma that resonates with your audience and leaves a memorable impression.

FIND YOUR “IT” TO CONNECT WITH YOUR “ONES”

Discovering your brand's unique essence or personality—what we call your “IT”—is crucial. We delve deep into your brand's emotional core to uncover its true purpose and meaning, moving beyond mere descriptions of products or services.

Now, envision your ideal customer – your “ONES.” But how do you attract them? What resonates with them on a deeper level? Our process uncovers your target audience's motivations, personalities, and unique traits.

BRING IT TOGETHER WITH BRAND

Once we've identified your “IT” and understand your “ONES,” it's time to unleash creativity. Unlike your average Des Moines brand agency, we craft compelling stories and experiences that forge emotional connections with your audience. In today's competitive landscape, bland brands fall short. To truly connect, your brand must evoke emotion and meaning. Brands with depth and personality always emerge victorious, regardless of industry.

It’s time to throw on your gloves and get in the ring!

The Ideal Client

1. Understands the value that excellent branding brings to their organization
2. Wants to build a brand that stands out from the pack
3. Has an annual budget of $200K-$1M for branding/marketing
4. Desires an ongoing branding and marketing partner
5. Has an internal brand champion driving the brand from the top down
6. Has a lean, empowered decision-making process
7. Has diverse needs (branding, digital marketing, video, apps/software, etc.)
8. Nice people to work with

If the list above mostly describes who you are, we would love to discuss how we might work together. C’mon. Let’s move beyond the safety and sameness of your peers and give ordinary the one-two punch it deserves.

CALCULATE YOUR BRANDING COSTS WITH OUR QUICK TOOL!

To get a general idea of what your branding efforts might cost, simply answer some questions regarding the project's scope, and we’ll give you an instant estimate. You might be pleasantly surprised…or just surprised. Let’s Crunch The Numbers