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Modus

Engineered to be different.

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Renaming,
Rebranding +
Repositioning

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A Powerful Brand Testimonial

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What's in a
name?

Modus didn’t always give off the young, hip, modern vibe. In a world where most engineering firm identities revolve around last names or initials, their former name, Gilmore and Doyle, left a lot to be desired. They knew they needed to differentiate themselves, and they were excited to build a brand that showed off their architectural and design chops within the consulting and engineering space.

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Modern

We worked with MODUS to develop an entirely new brand identity that would position the firm as modern, cutting-edge, and — most importantly — a critical player for top-tier engineering projects. The complete rebranding included a new name and logo, development of all new collateral and marketing materials and a new website.

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This modus operandi is far from normal.

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